Embrace Your Purpose

Define your Purpose and align it with your work, business, brand and audience in a new and more authentic way.  

Inspirational courses for Business People, Start Ups, and Team Leaders.

Access a deeper understanding of yourself, your Purpose, and what makes your authentically unique, and align it with your work, business, team, and/or brand.      

Leverage the power of mindfulness in business.

Learn to harness your rational, intuitive and emotional intelligence to achieve more.

For Business People

Discover your Purpose and plot a course for  your career or business that is based on who you are not what you do.

For Business Owners

Courses designed to help start ups and SMEs to define their 'why' and develop compelling and authentic brand communications.

For Team Leaders

Define and align your Purpose with your brand and organisation, to inspire your team to work together with greater clarity, motivation, creativity, and success.

Meet Your Instructor

Justin Cooper believes in the Power of Purpose.

The founder of Brand Purpose Co, Justin has over 30 years marketing experience working on global and SME brands in Australia and the UK, and 10 years in Purpose coaching and consulting.  

His approach combines strategic brand knowledge with a unique business mindfulness technique that uncovers vital information hidden in the subconscious.

Justin is the author of Marketing is Dead, Long Live Purposing.  

Our courses


Our students have
a few nice things to say about us

"Justin's course gave me a lot of clarity around my business and what steps I could take to make sure it was aligned with my personal values and my personal aspirations."
Sophie anapliotis
"It opened up a whole new way of thinking for me. It made my business life more exciting and more rewarding. It’s an opportunity to take the pressure off yourself and expand your mind and your potential.."
gordon lang
"Working with Justin, I have experienced a turnaround in my business like I’ve never seen before. I was stuck, I was under-charging, and was under-valuing myself. I’m ecstatic…I have now booked my first virtual event for over 200 people.”
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