Looking for a better way to attract the right customers?

Only want to work with customers who 'get' you? 
Want a simple way to explain what makes you authentically unique?
Ready to connect your 'why' with your branding and marketing?

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Transform your business by creating an
Authentic Business Story that inspires the right people.

Who's This For?

This self-guided course is for business owners and start ups who want to:
- Attract like-minded customers, and more of them
- Define the 'why' behind their brand
- Explain what makes their business authentically unique
- Create the foundation for more authentic and effective marketing communications
- Re-kindle their passion for their business

Greater Authenticity

Discover why your customers are looking for authenticity above all else, and how to define what makes you authentically unique

Discover your 'Why'

Discover the 'why' that sits behind what you offer, and weave it into your story to attract like-minded customers

Deeper Connection

Make a deeper connection with your audience through all your marketing platforms (e.g. website) communications (e.g. social media)

What our students say about 'Your Authentic Business'

"It exceeded my expectations. It gave me the structure for how to present the business to people so I can promote it properly. It was inspirational, fun, relevant and well-presented.”

     Mark Wilson - George & Matilda Eyecare

“The course was really engaging. I found the questions really helped me to develop my Story step-by-step and gave me real clarity on who I am and what I stand for."

Jacqueline Hofste - Engenesis


Discover the Power of Authenticity.

Your Authentic Business is a unique online training course that shows you how to create a genuine and authentic Business Story that differentiates you from your competitors.

In the course you'll learn how to:

  • Define the Purpose & Mission of your work / business
  • Explain what you offer that is truly unique
  • Deliver your 'Elevator Pitch' and tagline in a simple and powerful way
  • Integrate your story into your marketing

As you complete the course you'll start to notice that you are:

  • Clearer about the Vision for your work / business
  • Clearer about the value you bring to your customers
  • More confident about selling and marketing your product / service
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What's included?

  • 8 Inspirational videos
  • 8 Questionnaires
  • 2 Guided visualisations
  • Guide to how to use your Business Story, Elevator Pitch and Tagline

What are the outcomes?

  • Carefully crafted Business Story
  • Succinct Elevator pitch
  • Tagline for your business
  • Clarity on what makes your business or start up unique
  • Renewed inspiration and passion for the work you do

How long does it take?

  • There are 8 chapters which take around 30 minutes to complete, or around 4 hours
  • I recommend you complete one chapter per day, to allow the content to 'land' - so the course will take you 8 Days to complete

Why did we create this course?

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Get The First Chapter Free!

The first chapter of Your Authentic Business  is yours for free - so you can try before you buy, and decide if this course is right for you.

No credit card required

Meet the instructor

Justin Cooper

Justin Cooper believes in the Power of Purpose with all his heart.

With over 30 years marketing experience working on global and SME brands in Australia and the UK, and 10 years in Purpose Coaching - Justin is well equipped to guide you on your journey into Purpose.

His approach combines solid strategic branding knowledge with a revolutionary new business meditation technique that uncovers vital information hidden in the subconscious.
Justin is the founder of Brand Purpose Co and the author of Marketing is Dead, Long Live Purposing, a book designed to help people and businesses define and connect with their Purpose, and put it to work in their businesses and brands.
Patrick Jones - Course author
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Your Authentic Business

Let's Go!

It's time to create your Authentic Business Story...
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